Doctor's Review: Medicine on the Move

October 27, 2021
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Sleep in Finland for US$72

The Finnish hotel chain Omena has taken the concept of self-service to the ultimate level. Omena’s hotels don’t even have front desks. When making a reservation — online, at a lobby kiosk or over the phone (US$8 extra) — you give your passport number and cell-phone number and pay immediately. You pick a five-digit door code and receive a room number; the code works from 4pm on the day of arrival to noon the day you check out. Each room sleeps four: there’s a double bed, a convertible sofa, down quilts, a bathroom with a shower and an interactive TV that can be used for ordering breakfast (if available) or Wi-Fi access, as well as for contacting the maintenance, housecleaning and security staffs. For urgent needs, like a door code that won’t work, there’s a 24-hour help line. The cost of this faceless service: US$72 a night for up to four guests. There’s an Omena in Tampere, Turku, and Vaasa; two will open in Helsinki this year and in Stockholm and Moscow in 2008. The company plans to operate 50 hotels throughout Europe by 2012. (011-358-20) 771-6555.

This article was accurate when it was published. Please confirm rates and details directly with the companies in question.