Doctor's Review: Medicine on the Move

October 19, 2017
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Berlin, city of brotherly love?

It’s no secret. You walk up to a Berliner and ask for directions, there’s no knowing if that person will help, offer a rude reply or simply stare at the ground and walk away. It’s a demeanor that Germans call the infamous Berliner Schnauze — or Berlin snout. But now that millions more visitors are expected to flock to the city this year for the 20th anniversary of the fall of the Berlin Wall, tourist officials have decided to attempt the impossible — to make surly civil servants smile. The Friendliness Offensive campaign has recruited thousands of Berliners, from police officers to waiters to taxi drivers, to be official Good Mood Ambassadors. What do they do? They wear happy faces on their lapels, help lost tourists and hand out funny postcards making fun of Berlin’s particular brand of rudeness. Now, if only other cities would do the same.

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