© Iwan Baan, courtesy of The Broad and Diller Scofidio + Renfro
The Broad unveiled
The $140-million Broad Museum opens in Los Angeles
LA’s new The Broad Museum is so dramatic you’ll either love it or hate it. The US$140-million facility was designed by the New York firm Diller Scofidio + Renfro to house the private, modern and contemporary art collection of founders Eli and Edythe Broad. The Broads made their billions from real estate and the 1998 sale of the mutual fund company SunAmerica. Located on Grand Avenue across from the Frank Gehry-designed Walt Disney Concert Hall, the three-storey museum features a bone-white honeycomb exterior of fiberglass-reinforced concrete panels and an oculus window. Described as the “veil” by Elizabeth Diller, it covers the "vault" of art inside. Also inside: a 32-metre escalator and a cylindrical glass elevator in the otherwise spare cave-like lobby. Both take guests to the second floor where art is (visibly) stored; the third floor is for exhibits. More than 250 works culled from the Broads’ 2000-piece collection are on display for the inaugural show. Free, but reservations recommended. tel: (213) 232-6200; thebroad.org.
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