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The cost of using a Mac
The next time you’re surfing the web for hotel deals, make sure you’re on a PC. The Wall Street Journal recently blew the top off a dirty little Orbitz secret, namely that the travel search engine used by many to book airline tickets, hotels and car rentals shows Mac users higher-priced, four- and five-star accommodation options first — an experimental tactic that isn’t applied to PC users. Why? Well, according to Orbitz’s CEO, the sneaky folks behind the search engine have found that just as Mac users are willing to pay more for their computers, they’re 40 percent more likely to book four- and five-star hotels compared to PC users. What’s more, when MAC and PC users do book the same hotel, Mac users are supposedly more likely to stay in a more expensive room. Right. CEO Barney Harford clarifies that that doesn’t mean Mac users are being charged more, however. That, after all, would be “nonsense.”
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