Doctor's Review: Medicine on the Move

October 25, 2021
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Frommers buy Frommer's

Guidebook pioneer Arthur Frommer is taking a gamble on the market he helped create. The 84-year-old American and his daughter Pauline recently announced they’ve bought back the Frommer’s guidebook franchise, which Arthur launched to fame with Europe on $5 a Day in 1956. It had been owned by Google since 2012. Like everything else printed on paper, the past few years have been difficult for the guidebook industry, but the Frommers contend that’s because the books themselves have become too long and expensive. They are relaunching the series in December with 30 titles they promise will be opinionated, selective, and perhaps most importantly, cheap. The 20 new “Easy Guides” will be 256-pages, lightweight and black-and-white, and will cost $12. The 10 new 192-page “Day-by-Day” guides will cost $15.50, butwill have full-colour photographs.

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