Doctor's Review: Medicine on the Move

September 26, 2021
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A marketing wonder?

The New7Wonders of Nature were announced on 11/11/11, but the competition has been in the news for a very different reason recently. According to the UK’s The Guardian newspaper, event organizers asked participating governments for upwards of half a million dollars for marketing — after they already paid the $199 registration fee. Indonesia, representing Komodo National Park, is said to have been approached for $10 million in licensing fees and $47 million to host the closing ceremony; far from chump change. While the 7Wonders foundation maintains that there are fees for using their branding (the project is the brainchild of a Canadian-Swiss marketing expert) and “the figures vary by country,” it denies the exorbitant amounts. The foundation promises that all of the money from votes is used for running the campaign and its global voting platform. The winners, for what it's worth, are: the Amazon Rainforest, Vietnam’s Halong Bay, Brazil’s Iguazu Falls, Jeju Island in Korea, Komodo National Park, the Philippines’ Puerto-Princesa Subterranean River National Park, and South Africa’s Table Mountain. Not surprisingly, there’s a New7Wonders Cities in the works.

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