Stay in The Loop
The new, first-ever Virgin Hotel in Chicago
Richard Branson’s new four-star hotel brand first caught our attention in 2011, the year Virgin Hotels bought the old Dearborn Bank Building in downtown Chicago for US$15 million in an all-cash transaction. Built between 1926 and 1928, the 27-storey Art Deco building in “The Loop,” the city’s business core, reopened as a hotel in January and now features 250 rooms or “chambers.” Each consists of a “dressing room” — hallway, closet, bathroom — and “sleeping lounge” separated by a sliding door complete with a peephole. The added privacy lets guests loaf in bed while, say, hotel services delivers that tube of toothpaste someone forgot to pack. All of the beds have ergonomic headboards and adjustable footboards, the minibars are stocked at “street prices” and Wi-Fi is free. You can ask the hotel app “Lucy” for extra pillows or a spa reservation, or to adjust the room temperature. Double-occupancy rooms start at US$209. Hotels in Nashville and NYC are up next. tel: (855) 946-6600; virginhotels.com.
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